I am Nazir Ahmed Shaikh, a Lecturer in Commerce at Government Islamia Arts and Commerce College Sukkur since 2016. In this role, I teach business and commerce subjects to bachelor’s and master’s students, striving to make complex concepts both accessible and relevant. My academic background includes a BBA, MBA, and M.Phil in Commerce, which provide a strong foundation for both teaching and research.
Currently, I am a PhD scholar at Hainan University, China, where I focus my research on live-streaming commerce. This dynamic field blends technology, consumer behavior, and digital business strategy. With 18 years of professional experience across national and multinational organizations, I bring practical industry insights into my classroom, bridging the gap between theory and real-world application.
I believe education should do more than transfer knowledge. It should spark curiosity and develop critical thinking. Whether discussing marketing frameworks or the rise of digital retail, I encourage students to see commerce as a living, human-centered discipline. For me, teaching is both a profession and a responsibility to prepare thoughtful, adaptable graduates. Continuous learning through research, training, and cross-cultural exchange remains central to my academic journey.